Digital Marketing Manager
São Paulo
Digital Marketing Manager - Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business, and food editors.
Execute media placements for the hotel through news releases and personal contacts.
Develop business and leisure travel promotions; release them to press and/or target audiences.
Explore valuable media trades where appropriate.
Serve as hotel spokesperson, when appointed by the General Manager, to make official statements to media, especially during crisis situations.
Maintain photo/electronic library of hotel Executive Committee and other hotel aspects.
Maintain and update the hotels website.
Submit stories/photos to media regularly.
Monitor news coverage and circulate internally.
Maintain an updated hotel press kit, including news releases, Executive Committee biographies & photos.
Establish PR & Communications programs supporting sales and F&B strategies.
Assist the Director of Sales and Marketing in developing sales support materials (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.
).
Assist the Director of Food and Beverage in developing signage, menus, and other F&B collateral materials.
Contribute to employee newsletters, announcements, and other printed materials published by Talent & Culture.
Monitor printed materials to ensure adherence to corporate identity standards.
Arrange photography of VIP guests and maintain archives.
Coordinate special events and promotions to maximize publicity.
Evaluate requests for hotel donations and participate accordingly.
Team Management Interview, select, and recruit team members.
Identify and develop potential team members.
Conduct performance reviews.
Monitor team members appearance, attitude, and professionalism.
Develop and conduct staff training programs focusing on development needs and skill enhancement.
Other Responsibilities Attend briefings, meetings, and trainings as assigned.
Maintain high personal appearance and hygiene standards.
Be aware of fire, life safety, and emergency procedures.
Perform other duties as assigned by management.
Execute media placements for the hotel through news releases and personal contacts.
Develop business and leisure travel promotions; release them to press and/or target audiences.
Explore valuable media trades where appropriate.
Serve as hotel spokesperson, when appointed by the General Manager, to make official statements to media, especially during crisis situations.
Maintain photo/electronic library of hotel Executive Committee and other hotel aspects.
Maintain and update the hotels website.
Submit stories/photos to media regularly.
Monitor news coverage and circulate internally.
Maintain an updated hotel press kit, including news releases, Executive Committee biographies & photos.
Establish PR & Communications programs supporting sales and F&B strategies.
Assist the Director of Sales and Marketing in developing sales support materials (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.
).
Assist the Director of Food and Beverage in developing signage, menus, and other F&B collateral materials.
Contribute to employee newsletters, announcements, and other printed materials published by Talent & Culture.
Monitor printed materials to ensure adherence to corporate identity standards.
Arrange photography of VIP guests and maintain archives.
Coordinate special events and promotions to maximize publicity.
Evaluate requests for hotel donations and participate accordingly.
Team Management Interview, select, and recruit team members.
Identify and develop potential team members.
Conduct performance reviews.
Monitor team members appearance, attitude, and professionalism.
Develop and conduct staff training programs focusing on development needs and skill enhancement.
Other Responsibilities Attend briefings, meetings, and trainings as assigned.
Maintain high personal appearance and hygiene standards.
Be aware of fire, life safety, and emergency procedures.
Perform other duties as assigned by management.
Main Complexity/Critical Issues Allocate resources to maximize collaboration, efficiency, and creativity in maintaining consistent branding and corporate identity across all marketing and public relations channels.
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