Coordinator, Marketing & Communications

Position Overview:

Overview: Rare Brazil Association is a non-profit organization dedicated to promoting sustainable artisanal fishing and strengthening the governance of this activity along the Brazilian coastline. With a mission to empower and inspire collective action among communities, leaders, and other stakeholders for the sustainable management of the coastal marine ecosystem, Rare seeks to drive the completion of studies and return the results to communities, strengthening participatory management and providing information to support local fisheries management.

This professional will be responsible for creating and executing communications materials that reflect the organization’s identity, ensuring consistency and quality across all touchpoints.

Key Responsibilities:

• Support the development and implementation of communication and marketing campaigns to promote the organization and its initiatives.
• Support in the creation and editing of visual communication materials: This includes posts for social media, presentations, banners, and other graphic materials.
• Coordinate the development of creative and strategic content for social media: Such as Instagram, Threads, and LinkedIn, based on reports and materials published by the organization.
• Suggest and create new content formats by monitoring trends on major social media platforms.
• Edit scripts and produce videos for platforms like Instagram Reels, TikTok, and YouTube, aligning with the organization’s communication guidelines.
• Coordinate the distribution of newsletters and update communication channels such as WhatsApp.
• Monitor and respond to user comments on social media, ensuring active engagement and relationship-building with the audience.
• Ensure the organization's visual identity is consistently maintained across all materials and platforms.
• Collaborate with the Development & Engagement teams to develop content aligned with institutional strategies.
• Participate in the creation and management of digital content for social media, websites, and other communication platforms.
• Track the performance of digital communication campaigns, providing insights for improvements and helping to create reports on social media reach.
• Coordinate design vendors, ensuring that socio-marketing materials are delivered on time and meet quality standards.
• Ensure that the requests from the implementation team are met within the established deadlines.
• Report directly to the Senior Associate, Development & Engagement.

Requirements:

• Bachelor’s degree in social communication, graphic design, Visual Design, Visual Communication, Marketing, or a related field.
• Previous experience in coordination roles in marketing, communication, and design.
• Strong creative skills and a proven ability to create attractive and impactful institutional designs.
• Excellent verbal and written communication skills.
• Solid knowledge of design principles, typography, colors, and layout.
• Experience with graphic design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other design tools.
• Ability to lead teams, manage projects, and meet deadlines.
• Attention to detail and a high standard of quality.
• Ability to work collaboratively in a team environment.
• Passion for innovation, creativity, and visual excellence.

Desired Competencies:

• Technical Expertise in Communication and Design: Proficiency in project execution, monitoring, and evaluation related to communication and design initiatives; Ability to prepare reports and presentations that effectively communicate the impact of design and marketing campaigns.
• Creative Problem-Solving: Strong ability to develop innovative and creative solutions to complex communication challenges, using design and visual storytelling to enhance engagement.
• Adaptability and Change Management: Flexibility to adapt to evolving trends in design, digital media, and marketing strategies; Ability to lead and support teams through change, ensuring alignment with organizational goals.
• Collaboration and Influence: Strong interpersonal skills to collaborate effectively across teams and departments, ensuring alignment between design efforts and broader communication strategies; Ability to influence decision-makers and stakeholders through compelling design and communication solutions.
• Attention to Detail and Quality Control: High standards for the quality and accuracy of design and communication materials, with a focus on maintaining brand consistency.
• Passion for Diversity and Inclusion: Commitment to fostering a diverse and inclusive environment through communication strategies that are representative and equitable.
• Leadership in Design and Communication: Ability to guide and inspire creative teams, manage projects, and meet deadlines while fostering a collaborative and innovative work culture.