Social Media Coordinator
Porto Alegre
Social Media Coordinator - RoleThe Social Media Coordinator serves as the leader for the social media team, integrating PR initiatives with social media strategies to enhance brand visibility and reputation.
This role requires a visionary who can align social media activities with broader business objectives, oversee cross-platform performance, and guide a team of specialists to deliver exceptional results.
The Coordinator will serve as the ultimate authority on social media trends, best practices, and crisis management, working directly with executive leadership to position social media as a pivotal business driver.
ResponsibilitiesDevelop and implement comprehensive social media strategies aligned with organizational goals and PR initiatives.
Lead and mentor the social media team, providing guidance, professional development, and performance management.
Establish measurable KPIs and reporting frameworks to demonstrate social media ROI to executive leadership.
Oversee budget allocation and resource management across all social platforms and campaigns.
Coordinate with PR, marketing, and content teams to ensure consistent messaging and maximum impact.
Direct crisis communications strategies on social channels during sensitive situations.
Stay ahead of platform changes, algorithm updates, and emerging social media trends.
Build and maintain relationships with key platform representatives and industry influencers.
Present social media performance and strategic recommendations to C-suite executives.
Develop innovative approaches to differentiate brand presence across competitive landscapes.
Champion the voice of the customer by incorporating audience insights into strategy development.
Oversee the integration of paid and organic social efforts for maximum effectiveness.
ResultsSignificant growth in brand awareness, reach, and engagement across all social platforms.
Measurable improvement in social media contribution to business objectives (leads, conversions, etc.
).
Successful integration of PR initiatives and social media campaigns resulting in amplified message reach.
Refined crisis management protocols that protect brand reputation during challenging situations.
Highly engaged, productive, and innovative social media team delivering consistent quality work.
Regular reporting that clearly demonstrates social media ROI and business impact.
Established thought leadership positioning for both the brand and key executives.
Improved efficiency in social media operations through effective workflows and resource allocation.
Successful implementation of cutting-edge social media approaches that keep the brand relevant.
Strong stakeholder relationships across departments ensuring social media alignment with broader initiatives.
Development of a distinctive and consistent brand voice across all social platforms.
Recognition within the industry for social media excellence and innovation.
Requirements7+ years of experience in social media management with at least 3 years in leadership positions.
Proven track record of developing and executing successful social media strategies at scale.
Exceptional understanding of social media platforms, analytics tools, and content management systems.
Experience integrating PR and communications strategies with social media initiatives.
Strong leadership abilities with experience managing and developing teams.
Excellent communication skills with the ability to present complex data and strategies to executives.
Crisis management experience and the ability to make quick, strategic decisions under pressure.
Deep understanding of social media metrics and how they relate to business objectives.
Experience with budget management and resource allocation.
Ability to stay current with rapidly evolving social media trends and platform changes.
Strategic thinking with creative problem-solving skills.
Bachelor''s degree in Marketing, Communications, or related field; MBA or advanced degree preferred.
Experience working with enterprise-level brands and managing multiple stakeholder relationships.
This role requires a visionary who can align social media activities with broader business objectives, oversee cross-platform performance, and guide a team of specialists to deliver exceptional results.
The Coordinator will serve as the ultimate authority on social media trends, best practices, and crisis management, working directly with executive leadership to position social media as a pivotal business driver.
ResponsibilitiesDevelop and implement comprehensive social media strategies aligned with organizational goals and PR initiatives.
Lead and mentor the social media team, providing guidance, professional development, and performance management.
Establish measurable KPIs and reporting frameworks to demonstrate social media ROI to executive leadership.
Oversee budget allocation and resource management across all social platforms and campaigns.
Coordinate with PR, marketing, and content teams to ensure consistent messaging and maximum impact.
Direct crisis communications strategies on social channels during sensitive situations.
Stay ahead of platform changes, algorithm updates, and emerging social media trends.
Build and maintain relationships with key platform representatives and industry influencers.
Present social media performance and strategic recommendations to C-suite executives.
Develop innovative approaches to differentiate brand presence across competitive landscapes.
Champion the voice of the customer by incorporating audience insights into strategy development.
Oversee the integration of paid and organic social efforts for maximum effectiveness.
ResultsSignificant growth in brand awareness, reach, and engagement across all social platforms.
Measurable improvement in social media contribution to business objectives (leads, conversions, etc.
).
Successful integration of PR initiatives and social media campaigns resulting in amplified message reach.
Refined crisis management protocols that protect brand reputation during challenging situations.
Highly engaged, productive, and innovative social media team delivering consistent quality work.
Regular reporting that clearly demonstrates social media ROI and business impact.
Established thought leadership positioning for both the brand and key executives.
Improved efficiency in social media operations through effective workflows and resource allocation.
Successful implementation of cutting-edge social media approaches that keep the brand relevant.
Strong stakeholder relationships across departments ensuring social media alignment with broader initiatives.
Development of a distinctive and consistent brand voice across all social platforms.
Recognition within the industry for social media excellence and innovation.
Requirements7+ years of experience in social media management with at least 3 years in leadership positions.
Proven track record of developing and executing successful social media strategies at scale.
Exceptional understanding of social media platforms, analytics tools, and content management systems.
Experience integrating PR and communications strategies with social media initiatives.
Strong leadership abilities with experience managing and developing teams.
Excellent communication skills with the ability to present complex data and strategies to executives.
Crisis management experience and the ability to make quick, strategic decisions under pressure.
Deep understanding of social media metrics and how they relate to business objectives.
Experience with budget management and resource allocation.
Ability to stay current with rapidly evolving social media trends and platform changes.
Strategic thinking with creative problem-solving skills.
Bachelor''s degree in Marketing, Communications, or related field; MBA or advanced degree preferred.
Experience working with enterprise-level brands and managing multiple stakeholder relationships.
The starting pay for this position is $897+ USD.
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