CRM Sr. Analyst
Why GMF?:
GM Financial International Operations conducts business in Latin America and China. International Operations offers a wide range of wholesale and retail automotive financing products to dealers and their customers. The strength of the international business lies in its ability to tailor its products to meet unique dealer needs, consumer preferences and national requirements in local markets.Latin American country operations include Brazil, Chile, Colombia, Mexico, and Peru.
About the role:
The CRM Analyst will play an important role within our team, implementing CRM campaigns to increase customers engagement, loyalty and sales. She/he will be the focal point to develop and implement digital sales channel initiatives.
What you need:
- Knowledge in CRM, Sales Channels and Digital Marketing;
- Analytical skills. A problem solver with a curious mindset;
- Knowledge in excel and SQL/SAS is required;
- Experience with insurance and Consorcio products is a plus;
- Advanced English;
- Power BI advanced is a plus.
What you will be doing:
- Coordinate digital sales operations: planning, execution and management;
- Interface with other areas (operations, product, customer service, IT, marketing, sales) to solve issues in operation and customer's journey, generating corrective and preventive actions;
- Follow the customer journey, identify opportunities and improvements, as well as lead the execution;
- Set up and execute CRM campaigns working with internal GMF teams and vendors;
- Coordinate vendor and partners in digital sales channel projects, such as call center and CRM/Communication agencies;
- Understand customers journey and find out opportunities to be in contact with them in order to increase customers engagement, loyalty and sales;
- Monitor KPIs and make recommendations to improve performance;
- Manipulate data bases in order to create frequent campaigns and measure their results;
- Provide briefing of CRM and Digital Marketing campaigns to the Agencies;
- Proactively develop, coordinate, and provide on-going status of the projects and campaigns;
- Acquires and maintains in-depth knowledge of all database used and process involved;
- Quickly respond to and resolve database problems.
What we offer:
At GM Financial we want you to be the most authentic version of yourself. We take care of your work-life balance by programming wellness and integration activities, where you will strengthen your relationships with peers and contribute towards the development and wellbeing of your community, while providing you with a competitive salary and benefits.Some of our global benefits include Extended Maternity & Paternity Leaves, Personal Days & Community Investment hours.
Brazil: Additional benefits include transportation assistance, food assistance, medical assistance, gympass, life insurance and others.
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Disclaimer:Brazil - GM Financial is an Equal Opportunity Employer and is committed to diversity and inclusion at every level of our organization. We do not discriminate against any applicant or employee based on race, color, age, gender, marital status, national origin, religion, sexual orientation, gender identity, veteran status or disability.