Senior Customer Marketing Manager
São Paulo | careers.avalara.com |
Visão geral:
Avalara is in an explosive growth stage; we have shifting needs within our customer base and exciting new products to cross-sell and increase our value proposition across our compliance product suite. We are looking for a marketing manager to come in and immediately execute on product launch plans and deliver strategic go-to-market plans through cross-functional collaboration (product marketing, other audience owners).
In the last few years, Avalara has added more than a dozen of new products to its compliance portfolio through acquisitions and internal product development—and the growth rate isn’t going to slow. We need an organized, strategy-minded marketer who can manage and execute on multiple go-to-market plans simultaneously, ensuring each new product has an appropriate place in our cross-sell strategy.
This person will join cross-functional task forces to coordinate integration plans for M&A products and go-to-market strategies for launching new products. Specifically, we are looking for a Sr. Marketing Manager who is an campaign strategy expert that will run product specific campaigns related to international products (VAT solutions and E-Invoicing, Cross-Border Duties & Import Taxes) to existing customer base.
They will need to synthesize the outcomes of those cross-functional discussions and determine actionable, short- and long-term demand generation plans together with audience marketing peers. Successful go-to-market should be integrated campaigns and not necessarily stand-alone, but also tied to other activities in the calendar.
We are looking for this individual to be both a creative and a strategic thinker, while also bringing a strong bias to action, ownership and intelligent execution in decision making. It is important for this person to be able to write well, clearly and simply, and be able to present ideas and plans to stakeholders at all levels.
Responsabilidades:
• Create and improve existing GTM plans (strategy through execution) of recent and upcoming product launches and acquisitions.
• Design integrated value propositions to the existing customer base as new products and features are added to the Avalara compliance suite.
• Own demand generation campaign strategy and execution for product specific campaigns with the goal of increasing product adoption and LTV from our existing customer portfolio.
• Support data and analytics visibility into the areas you oversee and identify KPIs that provide directional guidance on impact at time of program and impact overtime with various customer segments.
• Manage and monitor evergreen marketing channel capabilities as it relates to enabling additional product discovery and purchase. This can include in-app marketing, email marketing, sales enablement, webinar and events.
Qualificações:
• Proven experience working across functions (i.e. product, analytics, other internal teams) collaboratively to deliver actions and impact.
• Agile marketer who is a quick study and interested in / capable of synthesizing vast amounts of information to bubble up impact and meaning to the customer.
• Manage through ambiguity – help define new paths and best-practices in new product introduction and M&A intetgration.
• Proven experience shifting between high-level strategy building and self-driving mini milestones that will get us to our top-line goal.
• Experience working with product marketing, B2B SaaS, diverse marketing experience (at least 5-7 years)
• Language: Proficient in English - writing and speaking
• Systems/tools (preferred): Eloqua, Power BI, Microsoft (PPT, Excel, Word), Salesforce, Jira, and Workfront
Important to know:
• As this is a position with interaction with international teams, only resumes sent in English will be considered.
Sobre a Avalara:
We’re Avalara. We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year.
Last year, we became a billion
• dollar business, and our tribe expanded by a cool thousand people
• there’s nearly 5,000 of us now.
Our growth is real, and we’re not slowing down
• not until we’ve achieved our mission
• to be part of every transaction in the world.
We’re bright, innovative and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here.
We instill passion in our people through the trust we place in them.
We’ve been different from day one. Join us, and your career will be too.
EEO Statement
We’re an Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.
If you require any reasonable adjustments during the recruitment process, please let us know.
Avalara is in an explosive growth stage; we have shifting needs within our customer base and exciting new products to cross-sell and increase our value proposition across our compliance product suite. We are looking for a marketing manager to come in and immediately execute on product launch plans and deliver strategic go-to-market plans through cross-functional collaboration (product marketing, other audience owners).
In the last few years, Avalara has added more than a dozen of new products to its compliance portfolio through acquisitions and internal product development—and the growth rate isn’t going to slow. We need an organized, strategy-minded marketer who can manage and execute on multiple go-to-market plans simultaneously, ensuring each new product has an appropriate place in our cross-sell strategy.
This person will join cross-functional task forces to coordinate integration plans for M&A products and go-to-market strategies for launching new products. Specifically, we are looking for a Sr. Marketing Manager who is an campaign strategy expert that will run product specific campaigns related to international products (VAT solutions and E-Invoicing, Cross-Border Duties & Import Taxes) to existing customer base.
They will need to synthesize the outcomes of those cross-functional discussions and determine actionable, short- and long-term demand generation plans together with audience marketing peers. Successful go-to-market should be integrated campaigns and not necessarily stand-alone, but also tied to other activities in the calendar.
We are looking for this individual to be both a creative and a strategic thinker, while also bringing a strong bias to action, ownership and intelligent execution in decision making. It is important for this person to be able to write well, clearly and simply, and be able to present ideas and plans to stakeholders at all levels.
Responsabilidades:
• Create and improve existing GTM plans (strategy through execution) of recent and upcoming product launches and acquisitions.
• Design integrated value propositions to the existing customer base as new products and features are added to the Avalara compliance suite.
• Own demand generation campaign strategy and execution for product specific campaigns with the goal of increasing product adoption and LTV from our existing customer portfolio.
• Support data and analytics visibility into the areas you oversee and identify KPIs that provide directional guidance on impact at time of program and impact overtime with various customer segments.
• Manage and monitor evergreen marketing channel capabilities as it relates to enabling additional product discovery and purchase. This can include in-app marketing, email marketing, sales enablement, webinar and events.
Qualificações:
• Proven experience working across functions (i.e. product, analytics, other internal teams) collaboratively to deliver actions and impact.
• Agile marketer who is a quick study and interested in / capable of synthesizing vast amounts of information to bubble up impact and meaning to the customer.
• Manage through ambiguity – help define new paths and best-practices in new product introduction and M&A intetgration.
• Proven experience shifting between high-level strategy building and self-driving mini milestones that will get us to our top-line goal.
• Experience working with product marketing, B2B SaaS, diverse marketing experience (at least 5-7 years)
• Language: Proficient in English - writing and speaking
• Systems/tools (preferred): Eloqua, Power BI, Microsoft (PPT, Excel, Word), Salesforce, Jira, and Workfront
Important to know:
• As this is a position with interaction with international teams, only resumes sent in English will be considered.
Sobre a Avalara:
We’re Avalara. We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year.
Last year, we became a billion
• dollar business, and our tribe expanded by a cool thousand people
• there’s nearly 5,000 of us now.
Our growth is real, and we’re not slowing down
• not until we’ve achieved our mission
• to be part of every transaction in the world.
We’re bright, innovative and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here.
We instill passion in our people through the trust we place in them.
We’ve been different from day one. Join us, and your career will be too.
EEO Statement
We’re an Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.
If you require any reasonable adjustments during the recruitment process, please let us know.
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