Brand Marketing Manager

Company Overview:

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview:

We are seeking a dynamic and strategic Brand Manager to lead the development, execution, and management of brand initiatives for 99 brand. This role requires a creative and analytical professional who can craft compelling brand moments, drive engagement across multiple channels, and ensure brand consistency across new ventures, the core business and multiple institutional initiatives.

If you are a strategic thinker with a passion for brand-building and innovation, we invite you to apply and drive the future of mobility with us.

Role Responsibilities:

• Developing and executing brand moments and platforms throughout the year to enhance brand visibility and resonance.
• Strategizing, establishing, and implementing brand ecosystem guidelines for new ventures and product innovations, ensuring alignment with overarching brand identity.
• Driving brand differentiation through storytelling, content strategy, and consumer engagement.

• Strategizing, planning, implementing, optimizing, and reporting on the yearly campaign calendar across paid media and organic channels (digital, social, OOH, partnerships, and PR initiatives).
• Collaborating with creative, media, and product teams to develop innovative campaigns that amplify brand presence and customer engagement.
• Measuring and analyzing campaign performance, leveraging insights to continuously optimize brand strategies.

• Managing the institutional brand in collaboration with government affairs, corporate communications, and sustainability teams.
• Leading brand integration into corporate social responsibility (CSR) initiatives, ensuring alignment with company values and stakeholder expectations.
• Working closely with internal stakeholders to drive a consistent brand voice across all touchpoints.

• Developing and implementing brand strategies to mitigate risks and manage crisis situations, ensuring brand reputation remains intact.
• Monitoring brand sentiment and industry trends to proactively address potential reputation challenges.
• Partnering with PR, legal, and communications teams to navigate challenging scenarios with strategic messaging and response plans.

Role Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• 8+ years of experience in brand management, preferably within tech, mobility, or consumer-focused industries.
• Proven track record in developing and executing large-scale brand campaigns and multi-channel marketing strategies.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience in crisis management, corporate branding, and government affairs collaboration is a plus.
• Excellent communication, leadership, and project management skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple stakeholders.

EEO Statement:

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms