Performance Marketing Manager, Seller Marketing LATAM - Amazon

This role will own our online marketing channels (e.g., Paid Search/SEM, Free Search/SEO, App, Referrals etc). They will create, manage and optimize campaigns across multiple channels to generate leads, drive experiments, and improve performance-level metrics and downstream impact against a clear set of measurable targets..

• Drive seller acquisition campaigns in Paid Search/SEM, Free Search/SEO and App;
• Build spend and acquisition forecast. Closely monitor spend and growth through weekly/monthly reporting
• Explore retargeting and lower funnel programmatic media. Optimize campaigns and drive efficiency of ad spend by understanding LTV vs. acquisition cost.
• Develop owned channel strategies & programs that will drive large scale awareness, acquisition, and activation.
• Continuously and proactively search for new opportunities to grow the seller based on data insights.
• Partner with brand and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals.- 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels- Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives

If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.